YI Huang

In this session, we will talk about how this lifestyle-focused platform, Xiaohongshu, blends e-commerce with community-driven content, and why it’s a must for brands targeting younger, trend-conscious consumers.

In this session, we'll dive into the dynamic world of Bilibili, one of China’s fastest-growing video-sharing platforms and a favorite among Gen-Z and millennial audiences. This interactive workshop is designed to help marketers and businesses unlock the potential of Bilibili as a powerful marketing channel.

In this session, we'll talk about the secrets to creating engaging, short-form video campaigns that resonate with China's creative and entertainment-hungry users. And we'll compare the differences and similarities between Douyin and its overseas version, Tik Tok.